Facebook made waves as it prepared to file for its IPO, while Apple edged out Samsung for smartphone dominance, and RIM and Sony plotted comebacks under new leadership.
Facebook Preps for IPO, Focuses on Security
Facebook dealt with bigger things than phishing emails this week, as the social networking giant filed for IPO. In preparation for the filing, Facebook ramped up security and began a targeted ad strategy.
To prepare for the IPO, Facebook integrated popular mobile apps to serve as a launch pad for its campaign to woo advertisers.
Facebook focused on increasing security as it prepared for its IPO, working to debug the site and targeting "likejacking", a type of hacking that preys on user confidence by tricking people into clicking on corrupted links.
Following the IPO, Facebook expects an intensified showdown against Google and an uptick in patent lawsuits filed against the company.
Analysts, who expect an increase in patent lawsuits due to additional investor scrutiny, believe Facebook will settle after the IPO to avoid driving away investors with drawn-out legal battles.
Facebook's massive IPO filing gave the company enough pull to expand its services and compete against Google for advertiser dollars. Facebook's booming finances will allow the company to go after Google for clicks. Google's plan to combine its services experienced a delay this week, giving Facebook an additional advantage.
Facebook's IPO filing revealed a promising financial future for the company, but the company needs to avoid user saturation and stave off rivals like Google+ to maintain this high level of success. With Mark Zuckerberg firmly in control of the company, Facebook's future remains bright, but not without challenges.
